Beyond the boundaries

CEATEC 2025

Transcend borders and connect
with each other to enrich the world.
Experience the future through open innovation.

Under its long-term “Creative Entertainment Vision,” Sony aims to achieve a future that delivers limitless Kando (emotion) through creativity and technology. The biggest driver of this is the “Boundary Spanner,” which organically connects creators, partners, employees, and Sony Group’s diverse businesses across organizational boundaries to create new value.

Sony Acceleration Platform is a business development platform that supports innovation across boundaries by enabling collaboration and cooperation with diverse partners and creating opportunities to generate, nurture, and enhance Kando (emotion) as a “Boundary Spanner.
Through our exhibition at CEATEC 2025, we would lilke to share our various Boundary Spanning activities as an opportunity to create a sustainable future together. We look forward to meeting with all of you.

NEWS

CEATEC 2025
Exhibition Overview

Sony Group Corporation will be exhibiting at CEATEC 2025 to be held at Makuhari Messe in Mihama Ward, Chiba City, from Tuesday, October 14, to Friday, October 17, 2025. Under the theme “Beyond the boundaries,” Sony will showcase its “Sony Acceleration Platform” activities, which support innovation both within and beyond Sony Group.

Sony’s exhibition booth will introduce the Sony Acceleration Platform and its services that generate innovation, as well as examples of Boundary Spanning activities within Sony Group. We will also showcase the platform’s case studies since its launch in 2014 as well as our internal and external networks through introduction of products, services, and affiliated companies.

Event name CEATEC 2025
Date 2025.10.14-17 10:00 – 17:00
Venue Makuhari Messe
Sony booth location Next Generation Park
Hall6 Number 6H303
Sponsored by Japan Electronics and Information Technology Industries Association (JEITA)

Booth Images

Booth Images

The theme colors of the Sony Acceleration Platform, green and blue gradations, are used extensively to express the key message "Beyond the boundaries".

At the booth, we will introduce the history and structure of Sony Acceleration Platform, as well as examples of innovation and Boundary Spanning within Sony Group.

Free coffee will be served to visitors so you can relax and enjoy the exhibits in our booth.

Exhibition Overview

The "Innovation Example" section of our exhibition booth will showcase a wide range of business development examples using Sony Acceleration Platform and Sony's boundary-spanning initiatives.

  • Sony Acceleration Platform
    The Sony Acceleration Platform

    Learn about the background and purpose, achievements to date, and future strategy of the Sony Acceleration Platform. This exhibit will introduce the services and activities currently offered by the Sony Acceleration Platform, including the Acceleration Service, which helps solve challenges in business development, the business matching platform service, Boundary Spanning Service, which was launched in January 2025, as well as other initiatives that create connections beyond boundaries.

  • REON POCKET
    REON POCKET Wearable Thermal Device
    An in-house startup that was spun off and is now quickly rolling out worldwide

    REON POCKET was commercialized in 2020 in an in-house startup program hosted by the Sony Acceleration Platform. Spun off in 2023, it is now being rolled out globally by Sony Thermo Technology Inc. The booth will feature the REON POCKET PRO high-end model, which was released in May 2025.

  • Sony Innovation Fund
    Collaboration with Sony Innovation Fund
    Support for startup innovation from investment to incubating

    The Sony corporate venture capital fund, Sony Innovation Fund (SIF), invests in next-generation startups to support their businesses. Since 2022, the Sony Acceleration Platform has partnered with SIF to provide support services to its invested companies. These services and support case studies will be highlighted at the booth.

  • Sony Music Solutions
    Collaboration with Sony Music Solutions
    Creating innovation with entertainment and business development capabilities

    Sony Music Solutions Inc. (SMS) offers a variety of B-to-B solutions, including comprehensive PR planning that utilizes artists' and characters' IP assets. Since 2024, SMS and the Sony Acceleration Platform have been collaborating to provide entertainment-focused solutions. The booth will feature services that are currently being offered as well as support case studies.

  • Global
    Global Expansion of the Sony Acceleration Platform

    The Sony Acceleration Platform has had a base in Sweden since 2016 and has been expanding its support to various countries worldwide, including in Europe, North America, Africa, and Asia, in collaboration with international organizations, universities, and startups. The booth will feature support case studies outside Japan to date and examples of collaboration with global innovation hubs.

  • The Last of Us
    Multi-faceted Development of The Last of Us

    To realize its "Creative Entertainment Vision," Sony is promoting initiatives to maximize the value of its IP. The most notable example of this is the multi-faceted development of the suspenseful action-adventure game The Last of Us, including its adaptation into an HBO Original drama series and a location-based entertainment concept experience at CES® 2025. The booth will showcase the diverse initiatives for The Last of Us as an example of "boundary spanning" beyond the gaming domain.

  • Mapray
    Mapray Digital Twin Development Platform
    Seeking further collaboration outside the company

    Mapray is an open digital twin development platform that aggregates 3D data and various other types of information, enabling their advanced utilization. It provides a flexible service development environment leveraging digital twin technology powered by "maprayJS," a graphics engine capable of high-speed, high-quality rendering of various large-capacity data, and "Mapray Cloud," which generates, manages, and distributes optimized, high-quality 3D and geospatial data. Currently, Mapray is utilizing the Boundary Spanning Service and searching for partners and customers to work together to create new value. The booth will provide an overview of the service.