Transcend borders and connect
with each other to enrich the world.
Experience the future through open innovation.
Under its long-term “Creative Entertainment Vision,” Sony aims to achieve a future that delivers limitless Kando (emotion) through creativity and technology. The biggest driver of this is the “Boundary Spanner,” which organically connects creators, partners, employees, and Sony Group’s diverse businesses across organizational boundaries to create new value.
Sony Acceleration Platform is a business development platform that supports innovation across boundaries by enabling collaboration and cooperation with diverse partners and creating opportunities to generate, nurture, and enhance Kando (emotion) as a “Boundary Spanner.
Through our exhibition at CEATEC 2025, we would lilke to share our various Boundary Spanning activities as an opportunity to create a sustainable future together. We look forward to meeting with all of you.
NEWS
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2025.09.16
We will exhibit at CEATEC 2025
Exhibition overview
CEATEC 2025
Exhibition Overview
Sony Group Corporation will be exhibiting at CEATEC 2025 to be held at Makuhari Messe in Mihama Ward, Chiba City, from Tuesday, October 14, to Friday, October 17, 2025. Under the theme “Beyond the boundaries,” Sony will showcase its “Sony Acceleration Platform” activities, which support innovation both within and beyond Sony Group.
Sony’s exhibition booth will introduce the Sony Acceleration Platform and its services that generate innovation, as well as examples of Boundary Spanning activities within Sony Group. We will also showcase the platform’s case studies since its launch in 2014 as well as our internal and external networks through introduction of products, services, and affiliated companies.
| Event name | CEATEC 2025 |
|---|---|
| Date | 2025.10.14-17 10:00 – 17:00 |
| Venue | Makuhari Messe |
| Sony booth location | Next Generation Park Hall6 Number 6H303 |
| Sponsored by | Japan Electronics and Information Technology Industries Association (JEITA) |
Booth Images
The theme colors of the Sony Acceleration Platform, green and blue gradations, are used extensively to express the key message "Beyond the Boundaries".
At the booth, we will introduce the history and structure of Sony Acceleration Platform, as well as examples of innovation and Boundary Spanning within Sony Group.
Free coffee will be served to visitors so you can relax and enjoy the exhibits in our booth.
Innovation Example
Exhibition Overview
The "Innovation Example" section of our exhibition booth will showcase a wide range of business development examples using Sony Acceleration Platform and Sony's boundary-spanning initiatives.
Coming soon